I'm Patrick Carter. I spent over 3 decades selling and leading sales teams in retail and B2C environments - not reading about leadership, doing it, in the room, every day.

I watched it happen hundreds of times: a great rep gets promoted, hands a team, and told to figure it out. The organization pours every development dollar into the reps. Nobody coaches the person now responsible for all of them.

Edge Advantage exists because I lived that gap - as the leader who didn't get coached, and later as the leader who had to decide whether to keep skipping over the next one.

This isn't theory. It's 35 years of sitting across the table from underperforming reps, asking the hard question, and learning, sometimes the hard way, what actually moves a team.